• How to Update Your Ecommerce PPC Campaigns for 2017

    In the past few years pay-per-click advertising has become more complicated and time consuming to manage. Rules and best practices can seem to change daily, and it’s quite easy to get lost in the mix or follow a trend that isn’t as beneficial as hoped. PPC Campaigns need to be carefully researched, planned, diligently monitored, and […]

  • Four Ways to Use Content to Boost Ecommerce Sales

    Four Ways to Use Content to Boost Ecommerce Sales

    When an entrepreneur is trying to get their online store up and running, they tend to focus on the big picture topics like web design, search engine optimization, and pay-per-click advertising to boost ecommerce sales. Once the business is established and turning steady profit, though, they start looking for ways to fine-tune their approach at […]

  • 2016 Holiday Shopping Dates Winter Is Coming

    2016 Ecommerce Holiday Shopping Dates Infographic

    Preparing for the hustle and bustle of the holiday season can make even the most seasoned merchant or marketing manager blanch. There are so many holiday dates to prepare for, and keep track of, from major holidays like Thanksgiving and Christmas to Green Monday (did you even know that was a thing?). At Engines of […]

  • The New York State Retired Teachers Association, Our Latest Project

    We are very excited to announce the re-design and launch of the New York State Retired Teachers Association website. It was a pleasure working with NYSRTA to create a professional online presence that has all the right touches of class, functionality and beauty. The latest rendition of the NYSRTA website was specifically designed to easily […]

  • Work on Thanksgiving?

    Retailers Feeling Thanksgiving Day Shopping Backlash

    Here come the holidays, along with retail stores desperately and aggressively trying to boost the 2015 bottom line with holiday sales. Since the inception of big holiday shopping, the public was accustomed to certain holidays, Thanksgiving being one of those holidays, which almost all stores closed to allow employees to enjoy the day with friends and family, it was just the way […]

  • 2015 Ecommerce Holiday Shopping Dates

    The holidays are just around the corner, and millions of online shoppers are either pre-shopping and planning their online purchases or are already making purchases online. Running an online store site requires an owner or marketing manager to keep track of a lot, especially dates for upcoming holidays and important shopping days on the road to Christmas. […]