Most people these days have overheard someone talking about keywords for their website, but most people do not understand the role keywords play within your website, their proper use or that the keyword meta tag is dead. By using keywords properly within your website's titles, description, links, navigation and copy, keywords help search engines identify the meaning of your website content. When a search engine evaluates your website or individual page to be relevant for a specific keyword or key phrase, your site will begin to "rank" for that keyword or keyword phrase. Where your site places in the SERPS or Search Engine Results Pages, depends on how effectively you optimized the page, your website, and your competition.
Simply selecting random keywords in your site is not enough if you want to be competitive and achieve top placements. Keyword research is the only way to know for sure that you are not wasting your time targeting a keyword that receives little or no traffic. Your focus should be on targeting the best keywords, that will deliver the most qualified traffic, with the least amount of competition for your keyword/key phrase.
Choosing the correct keyword(s)
Since selecting the right target keyword(s) or key phrases is the foundation of your organic search engine optimization strategy, we spend a great deal of time analyzing your website analytics, your competition's website's, and paid placements to discover potential keywords. We take the time to learn about your company; we meet and talk with you and key members of your staff, and conduct industry specific research to grow your potential keyword list. Each of your target keywords will be refined in to a final keyword list to be utilized in the optimization of your website.
If you are in need of expert assistance in choosing the right keywords, either for use in self directed SEO or in-house SEO, Engines of Creation can help. If you don't have the time, or if optimizing your company website is outside your staff expertise, we also offer full SEO services, from full site optimizations, to SEO consulting, actionable SEO reports and social media marketing. Interested?
If you would like to have keyword research done for your website or have further questions, please fill out our brief contact form or call us at: (518) 842-3242.