Obtaining a stellar logo for you business is under appreciated by many entrepreneurs, and is often overlooked. Your logo is your business’s identity, and if it’s good, it can work wonders for marketing. Here are a few tips on logos that never fail:
Ten Practical Design Tips for Logos That Never Fail
August 13th, 2010
Marketing with Social Media: What is Foursquare?
July 21st, 2010Now that social media has become the popular way to market your business, social media sites are popping up around every corner. Foursquare, a business-centered social media site, stands out from the crowd with its unique user interaction. When a Foursquare user visits a business location, he or she “checks in” via a mobile application. Each check-in earns the visitor points and badges that signify a certain status. The person with the most points at a location earns the title “Mayor.”
In order to check in, the visitor must actually be present at your business. This encourages frequent visits to your business for those trying to earn the status of Mayor. In order to get the most out of Foursquare, your business may want to offer a special deal to the Mayor. Those visitors trying to earn this deal will visit more often, and create some friendly competition based on frequenting your business.
Don’t forget, perks don’t have to be limited to the Mayor. Maybe your business can offer a deal to repeat customers, such as a free gift every tenth visit. Not everyone will be trying to achieve the title of Mayor, so this gives an opportunity for other loyal customers to benefit from using Foursquare.
So how do you take advantage of this application? First, check out Foursquare.com to see if you already have a Foursquare presence. If you do, you will find a link to “claim” your business. You can set up user specials on the site, and order official window clings to display at your business.
Foursquare is already being used on the Wall Street Journal’s website, and Twitter’s new application, Twitter Places, can be integrated with Foursquare. Get involved in this rapidly-growing marketing opportunity soon!
WordPress Tutorial for Beginners
July 12th, 2010Because of it’s flexibility and user-friendly interface, WordPress is becoming a popular tool for our clients to manage their news pages and blogs. This has driven us to write a straight-forward, easy to read tutorial for beginners. Our “instruction manual” includes clear descriptions and illustrations for all of the basic functions of a WordPress blog.
We start you off at the log-in page, and walk you through writing and editing posts, creating categories, writing pages, and approving comments. Along with the instructions, we provide a screen shot of the pages you will encounter in each step. These images have important links and areas of interest highlighted in colors that correspond to the text.
WordPress Tutorial for Beginners
We at Engines of Creation hope that you enjoy our tutorial and find it easy to learn from. If you have any comments or questions, don’t hesitate to contact us.
For more advice, how-to’s, and other resources, check out our podcast!
Dan La Bate Talks SEO In the Saratoga Business Journal
July 9th, 2010Once again, Dan La Bate, co-founder and director of SEO (Search Engine Optimization) at Engines of Creation is featured in the July 2010 issue of the Saratoga Business Journal. In the article “Search Engine Optimization Is As Effective Tool That Will Drive Traffic To Your Website” by Peter Miller, Dan discusses some of Engines of Creations search engine marketing methods as well as the power of combining social media with your current SEO methods.
“As consumers have become more educated, their use of search has evolved, and SEO has evolved, too. A good SEO consultant understands how people are searching, and will consider those keywords along with such things as page load time, ease of navigation, and duplicate content. Your title tag and the description on your home page are very important to search engines. It needs to be fully functional to the different browsers people might be using. Nothing about the page is limiting to its search engine exposure. Then, if a client needs help creating the text- researching the keywords instead of making up title tags- we can offer that optimization service, as well,” said La Bate
If you’re interested in reading more of this excellent article, pick up the July issue of the Saratoga Business Journal. If you would like more information on our fantastic SEO services and would like to work with Dan La Bate on your website, please feel free to give us a call at (518) 842-3242 or you can simply drop us an email and we will get in touch with you shortly!
EOC & Aseptic Technologies, A Winning Combination
May 6th, 2010Williamsburg based Aseptic Technologies, LLC, is the proud recipient of the ’2010 Innovator of the Year’ Award from the Virginia Inventor’s Forum (VIF). This award selects and honors an individual whose outstanding invention can be considered a true innovation. Timothy J. Ladison, CEO of Aseptic Technologies, accepted the award on May 6, 2010 at the Hampton Roads Technology Council’s (HRTC) Tech Nite, which is an annual recognition event for hi-tech companies, individuals, entrepreneurs and
innovators.
The PORTS © System is a technologically advanced, portable sterilization and storage system for re-usable surgical equipment. The patents-pending technology allows for early-stage verification of sterilization and the proprietary filters eliminate the need for materials and labor required by the current sterilization process. The unique design of the PORTS © system meets the growing need for healthcare facilities to implement innovative cost reduction as well as GREEN initiatives. After recognizing the Primary Inventor, Christina Jo Dindl Snyder, for her ingenuity and creativity in forming the basis for the invention, Ladison who is also noted as co-inventor stated, ‘We couldn’t be more pleased with the recognition we have received from the Virginia Inventor’s Forum. VIF’s primary goal is to educate and nurture inventors, as well as support the resulting innovative business solutions that result from their inventions. The continued support of these endeavors by organizations like HRTC and VIF are a vital element to the future of US business.’ Ladison further acknowledged his gratitude for the passionate, supportive and cohesive contributions of the Aseptic Team, Sales and Marketing Consulting Firm, NuEra Health Alliance, and Website Developer, Engines of Creation.com, in this early stage of the company’s life.
Market availability of the product is currently scheduled for 2011. Aseptic Technologies, LLC seeks to promote efficiency and quality patient care in the
healthcare industry, specifically in the Operating Room setting and in instrument sterilization. We are committed to achieving these goals while assisting hospitals and
free-standing clinics in reducing expenses and increasing revenue.
Ten Bucks for 2010!
January 14th, 2010This is our first promotion of 2010, so get ready for an awesome deal! Have you updated your copyright on the bottom of your website lately? Does it still read © 2009 or worse yet, © 1999? Yikes!!! Now until the end of January, update your copyright across your website for an amazing price of just $10 Bucks! No Gimmicks, covers 10 pages on your website. Order your update before January 31st.
Already signed up with one of our maintenance plans? Contact us today and request your copyright update for free!
Merry Christmas!
December 24th, 2009Everyone at Engines of Creation would like to take a moment and wish everyone a safe and Merry Christmas! May all of your holiday wishes come true!
“Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.”
Calvin Coolidge
FREE 8GB iPod Nano or 4GB iPod Shuffle! Refer EOC and Win
December 4th, 2009This holiday season the elfs at EOC are bumping it up a notch! Simply refer Engines of Creation to someone interested in starting or re-designing their online presence. Next, shoot us a brief email to Happy Holidays with your name, email address and phone number along with your referrals name. Once your referral contacts us, and if they sign on before December 31st 2009, you win either a FREE 4GB iPod Shuffle or a 8GB iPod Nano with your choice of color! It’s that easy! Don’t forget to sweeten the pot and let your referral know about our fantastic Holiday Deals!
Fantastic EOC Holiday Promotions!
December 4th, 2009After another fantastic year and with the holidays quickly approaching, we thought we would ramp up the season a notch with some fantastic holiday deals! Engines of Creation is offering 8 different holiday budget busting deals so fantastic you’ll want to break out the Eggnog. What kind of deals? Deals like $200 dollars off of any new website design or $200 dollars off of any website redesign!
Happy Thanksgiving!
November 26th, 2009It seems yet another Thanksgiving is upon us and everyone at Engines of Creation would like to wish our clients, coworkers and friends a safe and happy holiday!
We would also like to remind you to sign up for our newsletter as we will have some fantastic Black Friday & Cyber Monday deals coming your way that you will not want to miss out on!
Happy Thanksgiving!