Pay per click Campaigns

craft a customized campaign

Engines of Creation’s customized Search marketing solutions put your websites content with in the reach of millions of internet users. By using Pay Per Click advertising campaigns such as Yahoo’s Search Marketing and Google’s AdWords expose your website to potential customers at a higher frequency than just organic search results alone. Google and Yahoo’s PPC advertising serves your website’s ads over a variety of different websites related to your content. It is the same principal as cross merchandising in retail.

Your ads are developed based on our targeted keyword development strategies. Understanding your business, market and mission helps us craft a customized campaign with relevant and optimized keyword/key phrase lists.

We make sure that you have an effective landing page. We can either develop a new landing page or help you optimize your current landing page to maximize your ROI.

We will manage your campaign account, budget, and track your results daily to ensure your campaigns are on track. Your ads will be adjusted to ensure your ad campaign is performing at peak performance.

We utilize the optimum strategies for PPC; your PPC ad will see exposure on the many different areas depending on your marketing goals. Below are some of the areas where your ad will appear.

search results:

Your ads can appear on the side and or tops of search result pages, located in the “sponsored results” area.

search networks:

PPC advertisers have aligned to distribute sponsored ads across a wide network of different partners such as AOL, Netscape etc. These are very effective at reaching wider markets, building your brand or presenting your message.

contextual advertising:

Contextual ads will appear on websites that are targeted to your product or service. Your ads are matched with the content of specific websites based on different criteria to insure maximum matching of your keywords in your ad text. An example of this would be if your business was selling baseball gloves, your ad might appear on a website about sports or baseball. Visitors to this site are highly targeted meaning they are more likely to be interested in your ad due to the relevant subject of the website they are visiting, sports and or base ball, ad rotation is usually adjusted based on performance.

local search results:

Local search advertising on Yahoo Local and Google maps provide an excellent way to target regional and local areas. You can reach potential customers appropriate for your business by tailoring your ads to regional specifics such as pricing, promotions community events or seasonal attractions.

In addition to this we take suggest to you local directories like yellow pages and Verizon Superpages to pull local traffic to your website, as well as local affiliates and organizations that you can join to generate quality back links and your website’s overall exposure.