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Archive for August, 2007

Audio Amends

Sunday, August 19th, 2007

You may have noticed that our current episode “web analytics, a measure of success part two” unfortunately bears the burden of poor audio quality. We realized this the moment we finished recording it. We are still a little baffled as to what went wrong and why…However, due to the popularity of the subject matter, we will be re-recording the entire episode so everyone can fully appreciate it.

We truly value our listeners and we apologize for not making audio amends sooner. We hope you will enjoy the new recording which will be out shortly as well as our newest episode.

Also, Dan and I would like to say thank you to everyone that wrote in to let us know how much they enjoyed the episode despite its shortcomings. It has definitely re-enforced our belief that content truly is king and our future episodes will have the audio quality to match.

Cheers,
Paul

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web analytics, a measure of success part two

Friday, August 17th, 2007
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Most web site owners would like visitors to spend more time on their website looking at their products/services or content, but getting people to stick around your website is not always the easiest thing to do. Website owners much like their brick and mortar counterparts simply don’t understand why no one is buying their products, visiting their stores or why they don’t receive business referrals from their website. There is something that I call the 5 W’s of website visitors, if you don’t know your W’s it is going to be very hard to even attempt to understand your customer, so here they are: Who they are (Demographic information), Where they came from (referring site/search engine), What search term they used (keyword(s)), Where they went on your site (Visited pages) and What time did they spend on your site (Bounce Rate/Visit Duration).

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