Podcast Episodes Category

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Most web site owners would like visitors to spend more time on their website looking at their products/services or content, but getting people to stick around your website is not always the easiest thing to do. Website owners much like their brick and mortar counterparts simply don’t understand why no one is buying their products, visiting their stores or why they don’t receive business referrals from their website. There is something that I call the 5 W’s of website visitors, if you don’t know your W’s it is going to be very hard to even attempt to understand your customer, so here they are: Who they are (Demographic information), Where they came from (referring site/search engine), What search term they used (keyword(s)), Where they went on your site (Visited pages) and What time did they spend on your site (Bounce Rate/Visit Duration).

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To freelance or not to freelance? Ok, not the most original introduction, in this episode “Web Design Freelance Boot Camp” we will discuss the pros and cons of working as a web design freelancer or what to look for if you are in the market to hire a freelancer. The following is an overview of the episode and should be used as a rough guideline of questions and concerns you should have when freelancing or looking to hire a freelance design or developer.
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It can be really frustrating if you’re new to the design & development field either as a hobby or as a profession to know where to go for tips or advice in order further your skill set or just stay informed on industry trends. You’re probably already thinking, “You can use Google or some other search engine to find all the information or resources you need”. Well you’re right, but only partly. While Google and the majority of other search engines are great to hunt for information, it can be confusing as to which site offers what you really need or really want to know, especially if you are new to the industry. Odds are that the more experienced designers & developers that are listening already have bookmarks and RSS feeds galore not to mention are usually masters of the internet search, but there are so many excellent resources available we might just mention one or two you might have missed. Some of the resources we will mention are applications and others are websites, but all provide key functionality to improve your work flow and further your design & development skill set.

So without any further a-do, here they are in no particular order:

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When we are discussing dynamic websites with our clients or just shooting the breeze with other developers at our local watering hole, I am always surprised at how much is misunderstood about the power of ColdFusion and how easy it is to leverage that power. There are a multitude of server side programming languages available to the web and this is by NO means a podcast devoted to why ColdFusion is better than your programming language of choice. Rather an attempt to reach out and explain exactly what ColdFusion is and why you might want to consider it on your next dynamic project. Besides if I open up the my language is better than yours can of worms we will be answering angry email until well into 2007…lol

With that in mind let’s jump right in:
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Ok, so maybe you’re a small business person in need of some SEO, perhaps you’re an average Joe or Joanne with a personal blog and or website and you want to track how your visitors found your site, how they used it and what the downloaded off it. So many SEO questions so little time. Lately we have been receiving a lot of questions on SEO Analytic packages. What they are, what they do and where to start. Below you will find information that will help remove the mystery of analytic programs and what they do. (more…)

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We have been receiving a lot of questions from clients recently about what Web 2.0 is all about. There seems to be a great confusion as to what the term Web 2.0 really means. Is it a new visual design concept, a buzzword, new technologies? Or is it an attempt to brand services and techniques that have been around for years?

Unfortunately there is no simple answer to any of these questions. Web 2.0 seems to be defined differently in every article we read and opinion we here. No wonder people are getting frustrated.

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Our 2nd episode here at Engines of Creation.com begins with a brief discussion of Microsoft’s new web browser Internet Explorer 7 and the features and benefits of upgrading from IE 6 to IE 7.

In this episodes main topic we discuss what to do if you’re an individual, small business owner or a web developer on a tight budget that needs a solid online document creation tool. We cover online document creation with a powerful and inexpensive online document creation application made by Adobe called FlashPaper 2. With FlashPaper 2 you can create either Adobe PDF files or Flash Documents with ease and we will not only explain the benefits of FlashPaper2 and Flash Documents, we will show you with our video tutorials found below in this episodes show notes. So sit back grab a cup of coffee and immerse yourself in our second podcast episode and as always feel free to leave us a comment or question in our show notes or drop us an email.

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We would like to welcome you to our 1st podcast here at enginesofcreation.com, a podcast devoted to providing insight into web related issues, trends and design & development practices. We are really excited to join the ever growing podcasting community and hope that you will not only enjoy our show but take away some useful information, that will help you in managing your websites projects or in the development of your next website.

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