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Episode Overview:
In this month’s podcast episode “Making Your Website Look Good: Professional Website Photography” we sit down with acclaimed professional photographer Chris Sawicki of Sawicki Studios and discuss the importance of exceptional imagery and the role it can play online, from attracting visitors to selling products and everything in between.
Almost everyone these days is aware of the importance of the need for fantastic content on their website. Most website owners spend hours, days and often weeks crafting their website’s copy. Surprisingly, most website designers and small business owners spend very little time on another very important aspect, imagery.
Imagery often plays second fiddle to body copy, something used as an afterthought to beef things up or in an attempt to further SEO results for image searches. After the initial design phase, where typically imagery is at the forefront, great imagery is somehow left behind when it comes time to populate the website with content. How many times have you seen a website with a fantastic design but the images in the header or the slider look atrocious? Stretched, pixilated and mauled, these images not only detract from the design that was labored over, but reduce the impact of the websites copy as well.
