logo design & Brand Identity
Perhaps among the most important and often overlooked element of any web page design, print media and product packaging for any business is the logo. Your corporate logo is your brand identity. It is the most recognizable part of your brand. Not many business owners realize how much brand identity impacts upon the consumers' choice. A shotty logo, or a lack of one entirely, reflects a poor business model; a company that doesn't really know what they're doing. A professionally-designed, beautiful, sleek or stylish logo tells the customer you're in business to succeed and that you're good at what you do. Your logo is something your customers will remember - even if they can't recall your company name - so let us help you make your company something truly memorable!
Engines of Creation can help you create a logo design that gives your business a professional and powerful brand identity on the web and in print. We offer a full line of graphic design services to help your company manage their brand identity. With logo design and brand identity building for some of the most prominent businesses in the Albany area as well as nation-wide to our credit, your confidence in our expertise is assured. Take a look at our web design portfolio and see for yourself how we have helped numerous clients achieve a distinct and often award-winning brand identity.
Logo Design Process
The process of creating a logo involves working directly with each business owner or their staff to narrow five logo design concepts to one final draft through a series of phases.
Step 1: Interview
The first phase of the logo design process is called the interview phase. This logo design phase involves discussion about what your company does, possible themes, fonts, colors, shapes and objects, as well as the emotional feeling or response that the logo should evoke.
Step 2: Create Concept
The concept phase takes what was learned about your company and your preferences in the interview phase to develop up to five logo design concepts. Of those, we ask you to choose three of the proposed concepts for us to then proceed with to refinement.
Step 3: Review & Refine
We then take the three refined concepts and again seek your feedback on colors, backgrounds, fonts and other elements in order to narrow the choices down to one for refinement and final rendering.
step 4: Finalize
During the final phase, we work with your concept choice to make any final edits or changes to the design in order to create a unique logo that embodies your corporate identity or small business image. With all of the elements combined into a completed design, your logo is ready to be rendered for use on your website and in print. All of the design files for your logo are created using adobe illustrator and delivered in .eps and .jpg format for your continued use.
If you would like to discuss our logo design services or have further questions, please fill out our brief contact form or call us at: (518) 842-3242.