Website Analytics

website analytics

Web Analytics sometimes referred to as "web stats", provide you with a gold mine of valuable insight into your website and your website visitors. No matter if we are working with an SEO client or not, we always encourage the use of a professional analytics package. The amount of valuable information, feedback and information collected makes website analytics a vital tool to gage the effectiveness of your design, landing pages, search engine visibility and much more.

Web analytics gives you distinct advantage over your brick & mortar side of your business and competitors. You have the ability to know your customers on a different level, and gain insight into behavior, demographics and intent. Retail vendors have tried collecting this valuable data in other ways, for instance, you may have noticed when out shopping that some retailers ask you your phone number or zip code at checkout, this is their version of customer tracking, and with that information they plan marketing, direct mailing and other promotions as well as gage their market saturation.

The Five W's of Web Analytics

Knowing the 5 W's of your website visitors is one of the most important factors to help you understand your customers and website traffic: These 5 W's can help you run a successful website or PPC campaign, and is an essential tool of search engine optimization.

Do you know the 5 W's of your site visitors?

  1. Who they are (Demographic information)
  2. Where they came from (referring site/search engine)
  3. What search term they used (keyword(s))
  4. Where they went on your site (Visited pages)
  5. What time did they spend on your site (Bounce Rate/Visit Duration)

Engines of Creation offers a website analytics package and service that uses our partner technology to track your website visitors. You will gain knowledge about your customers and website traffic to help you manage your website and make informed marketing decisions.

Learn more about website analytics, listen to our web design podcast episode on web analytics.

Action: Use your new found knowledge to identify problems with your website, plan and track PPC campaigns, identify weak spots in your brand identity or advertising, and gage your ROI on online and print advertisements and more.

Web Analytics Features & Pricing

Pricing is based on monthly Page Views or PV's, please see below for a definition of a Page View and a breakdown of our website analytic features:

 

price/mo.

$19.95*

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overage rate

 

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Analytics Features
Customized Reports

N/A
Report Filtering / Preferences

N/A
Path Analysis

N/A
View reports for Custom Date Range

N/A
Calendar Control to view all past day's statistics

N/A
Graphical Visitor Detail Path

N/A
Multiple Users

N/A
Traffic Patterns
Calendar Summary

N/A
Unique Visitors

N/A
Visits

N/A
Page Views

See Rates Below
Hourly Reports

N/A
Daily Reports

N/A
Weekly Reports

N/A
Monthly Reports

N/A
Navigation
Visited Pages

N/A
Entry Pages

N/A
Exit Pages

N/A
Average Time on Page

N/A
Exit Links

N/A
Downloaded Files

N/A
Marketing
Conversion Tracking

N/A
Campaign Tracking

N/A
Search Engine

N/A
Search Engine By Keywords

N/A
Keywords Referring Pages

N/A
Demographics
World Regions

N/A
Local Regions

N/A
Cities

N/A
Language

N/A
Technographics
Browsers

N/A
Browser Version

N/A
Operating System

N/A
Operating System Versions

N/A
Color Depths

N/A
Cookies

N/A
ISPs

N/A
Javascript

N/A
Screen Resolution

N/A
Pricing - Page Views (PV's)
30,000 Page Views/mo. $19.95 $0.50/1000
50,000 Page Views/mo. $27.95 $0.50/1000
100,000 Page Views/mo. $35.95 $0.50/1000
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Are you ready to start understanding your website traffic and begin making informed online marketing decisions? Adding analytics to your website is easy and affordable, setup is free and plans start at only $19.95/mo*.

What Is A Page View?

Each time someone visits your website and lands on a page of your website it is recorded as a Page View. If you were to visit your favorite website and visited the index page, about page and contact us page that would equal 3 page views. Those PV's will be recorded by your analytics, as well as the pages you visited and how you arrived to each page through path analysis and referring page or search engine.

Call us to setup your website today and begin tracking or to set-up a demo. Call (518) 842-3242 or fill out our brief contact form.