what is a rss feed?
RSS stands for "Really Simply Syndication"(RSS 2.0), and under previous RSS versions was referred to as Rich Site Summary (RSS 0.91, RSS 1.0) & RDF Site Summary (RSS 0.9 and 1.0). Each RSS feed format utilizes XML (Extensible Markup Language) to accomplish syndication across different platforms. RSS is an extremely powerful and beneficial format for website owners and publishers of content to distribute or syndicate content on the web. Blogs, Podcasts & websites incorporate this technology to offer content to the web community; users can subscribe to a feed to pull in news and information from your Blog and from others sources across the Web. With Each update of new content subscribers to your feed are updated with your fresh content by using a news aggregator to collect feeds from different websites, Blogs or Podcasts.
How Does RSS Benefit Me or My Business?
RSS feeds have a huge benefit with search engines; delivering valuable content is the key concept behind search engines results on Google, MSN, Yahoo, etc. A search engine that delivers useful content to its users can increase popularity of its search services and grow its market share. By providing useful content via RSS, search engines will index your feed and grow your exposure and brand awareness. This exposure can result in increased traffic to your website, Blog or Podcast and can significantly increase your bottom line, distribution of your message or Brand identity. This increase in traffic is exactly why RSS is now one of the most valuable tools for SEO (Search Engine Optimization).
Effective Uses of RSS Feeds
- New Product Releases
- Product Sales & Special Offers
- Advertising Company or Corporate Events
- General News Syndication
- Audio & Video Syndication (Podcasting & Video Blogging)
Real estate companies are realizing the effectiveness of RSS by giving home seekers a convenient way to stay on top of new homes coming on the market, and in hot housing markets being "on the know" can make the difference of missing out on their dream home.
News media organizations utilize RSS to offer their content without the need for people to find news stories, since they are already subscribed to their feed news stories are delivered directly to them.
Much like email blasts and online marketing advertisements, RSS feeds, Blogs and Podcasts invite consumers to visit your website, where you then have the opportunity to convert traffic into sales.
Our political landscape is being transformed as we speak. Blogging is a hot topic of many political discussions and are featured on main stream TV news channels. Political candidates are incorporating the use of blogging and RSS feeds into their campaigns to manage the flow of information about political issues and provide introspection into their political positions about key issues. During election years, including our last Presidential election, blogging has become an indispensable tool and a mainstay of an effective political campaign.
If you would like to begin blogging on your website or you would like your own personal blog or have questions on RSS feeds, please fill out our brief contact form or call us at: (518) 842-3242.