what is rssRSS stands for "Really Simply Syndication”(RSS 2.0), and under previous RSS versions was referred to as Rich Site Summary (RSS 0.91, RSS 1.0) & RDF Site Summary (RSS 0.9 and 1.0). Each RSS feed format utilizes XML (Extensible Markup Language) to accomplish syndication across different platforms. RSS is an extremely powerful and beneficial format for website owners and publishers of content to distribute or syndicate content on the web. Blogs, Podcasts & websites incorporate this technology to offer content to the web community; users can subscribe to a feed to pull in news and information from your Blog and from others sources across the Web. With Each update of new content subscribers to your feed are updated with your fresh content by using a news aggregator to collect feeds from different websites, Blogs or Podcasts. How will RSS benefit me or my business?RSS feeds have a huge benefit with search engines; delivering valuable content is the key concept behind search engines results on Google, MSN, Yahoo, etc. A search engine that delivers useful content to its users can increase popularity of its search services and grow its market share. By providing useful content via RSS, search engines will index your feed and grow your exposure and brand awareness. This exposure can result in increased traffic to your website, Blog or Podcast and can significantly increase your bottom line, distribution of your message or Brand identity. This increase in traffic is exactly why RSS is now one of the most valuable tools for SEO (Search Engine Optimization). Effective uses of RSS on the webMany businesses are incorporating RSS into their company news sections to highlight new events surrounding their company affairs. Popular uses of RSS include:
Real estate companies are realizing the effectiveness of RSS by giving home seekers a convenient way to stay on top of new homes coming on the market, and in hot housing markets being “on the know” can make the difference of missing out on their dream home. News media organizations utilize RSS to offer their content without the need for people to find news stories, since they are already subscribed to their feed news stories are delivered directly to them. Much like email blasts and online marketing advertisements, RSS feeds, Blogs and Podcasts invite consumers to visit your website, where you then have the opportunity to convert traffic into sales. Our political landscape is being transformed as we speak. Blogging is a hot topic of many political discussions and are featured on main stream TV news channels. Political candidates are incorporating the use of blogging and RSS feeds into their campaigns to manage the flow of information about political issues and provide introspection into their political positions about key issues. During election years, including our last Presidential election, blogging has become an indispensable tool and a mainstay of an effective political campaign. Podcasting, become a media mogul!A basic definition Podcasting is the recording of audio or video files and making the content available on the internet. Podcasting leveraged with the power of RSS allows these audio or video files available to subscribers of your podcast feeds to grab new “episodes” as they become available. Both the audio & video can be recorded with basic computer equipment such as computer microphones and webcams. More advanced equipment can be purchased to produce professional quality recordings, but still at a relatively low investment. Much in the same way as blogging, with podcasting you can accomplish the similar objectives. The main difference is the captivating quality of audio or video. Many podcasts are available online now and are growing at a brisk pace; individuals are becoming web celebrities with weekly shows with a dedicated audience. Investment firms and corporations are beginning to podcast corporate stockholder information to increase capital investment, niche interest groups are growing their communities, and politicians as a major platform tool to reach their core supporters. You too can join the revolution enginesofcreation.com will be offering our podcasting services to businesses and individuals in the near future. With technologies once only afforded by media giants, there is now a more level playing field within the advertising and business world. |
