If you a small business anywhere, your website and business is impacted by local search. The importance of local search for small businesses cannot be overstated. Even in our local Albany, NY area, local businesses and services are given priority in the search results, and most often than not, search results are displayed in special containers like map packs, images carousels with photos from customers as well as ratings, reviews, hours and other useful and relevant content.
Search engines return results that they find most relevant, based on the keyword and the proximity of that business to your search location. Relevancy is key here, and this relevancy is established by a combination of local search factors that for the most part, you as a business owner have the full ability to control and improve, and we can help.