Early Care & Learning Council is a premier Child Care Resource & Referral Network membership agency. They advocate for affordable, accessible, and high-quality child care and provide support and resources to childcare providers. The previous Early Care & Learning website had grown unruly, making it challenging for users to navigate and making locating information specific to their needs difficult if not impossible. In addition to the issues the site visitors faced, the website’s overall features and design were outdated, worked poorly on mobile devices, and didn’t give their organization’s brand the justice it deserved.
At the beginning of any site redesign it’s essential to understand the client’s brand, its goals and what their customer’s needs are. Over a series of meetings with the fantastic staff at Early Care & Learning Council, we were able to identify their current web sites strengths, its weaknesses and develop a deeper understanding of what their brand needed to offer its customers online.
Once we had completed the discovery phase, we painstakingly planned out every aspect of the site’s redesign. From its vibrant and exciting color scheme to its bold and captivating imagery. We wanted to ensure that every design decision not only matched seamlessly with their existing brand but enhanced it as well. We chose WordPress to power their new website due to its flexibility, ease of use, and ability to be extended and customized. To ease the IT burden on Early Care & Learning Council staff they subscribed to our Fully Managed WordPress Hosting we offer to clients. This enables Early Care staff the time to focus on running their business as well as managing their website’s content and leave the worries of web hosting, site updates, and security to our team of experts.
As a premier membership agency for the Child Care Resource & Referral Network Early Care & Learning offers a lot of diverse content to its site visitors. We created a custom events calendar to enable visitors to keep track of events, sign up for training seminars, and register for online virtual events. We knew that finding network members, and resources and reaching Early Care staff was of great importance as well so we created multiple custom modules that allow visitors to easily view, filter and search for exactly who or what they are looking for with minimal effort.
Since its launch, feedback from site visitors and Early Care & Learning staff has been incredibly positive. Site visitors are able to find the information they need quickly and in a timely manner. In addition to the positive reception, the Early Care & Learning staff have found managing their website easier than ever, with less time wasted on training and correcting errors.
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