Preparing for the hustle and bustle of the holidays can make even the most seasoned merchant or marketing manager blanch. There are so many holiday dates to organize and keep track of, from major holidays like Thanksgiving and Christmas to Green Monday (did you even know that was a thing?). Marketers are keeping holiday hours updated with Google, sending email campaigns, social posting, you name it. At Engines of Creation, we manage, and market, quite a few online stores, and local SEO campaigns for brick-and-mortar retail, and even for a team of seasoned professionals, the holidays can be slightly stress-inducing. To help preserve our sanity (and ensure our clients maximize their holiday sales), we created a helpful guide with the top Ecommerce Holiday Shopping Dates to help plan and schedule holiday marketing campaigns.
Thanksgiving (Gray Thursday)
Yes, people shop on Thanksgiving. Have a sale!
It's go time.
Small Business Saturday
Small businesses rock! Support them.
Black Friday Weekend
Yes, it's all weekend. Your promotions need to be too.
Go BIG with your online promotions.
Daily deals and promos are key.
Little known, it's the biggest shopping day in December.
Free Shipping Day
Don't be cheap. It's a one day event.
Last Saturday before Christmas.
Christmas Eve and Super Saturday
Merry Christmas! Now get back to it!
Run a sale for online shoppers.
New Years Eve
People love end of year sales. Plan some.
National Returns Day
Biggest returns day of the year. Focus on upsells.
Successful store owners (online and brick-and-mortar), marketers, and advertisers understand the importance of knowing these holiday shopping dates. Pre-planning and scheduling promotions before the holidays allow time to focus on sales and customer service rather than frantically chasing customers during the eleventh hour. Planning leaves a buffer for any last-minute adjustments that otherwise would be challenging to change once the holiday shopping season is in full swing.
We hope our guide to Ecommerce Holiday Shopping Dates makes preparing for the busy holiday shopping season easy and profitable.