Ecommerce Holiday Shopping Dates


Preparing for the hustle and bustle of the holidays can make even the most seasoned merchant or marketing manager blanch. There are so many holiday dates to organize and keep track of, from major holidays like Thanksgiving and Christmas to Green Monday (did you even know that was a thing?). Marketers are keeping holiday hours updated with Google, sending email campaigns, social posting, you name it. At Engines of Creation, we manage, and market, quite a few online stores, and local SEO campaigns for brick-and-mortar retail, and even for a team of seasoned professionals, the holidays can be slightly stress-inducing. To help preserve our sanity (and ensure our clients maximize their holiday sales), we created a helpful guide with the top Ecommerce Holiday Shopping Dates to help plan and schedule holiday marketing campaigns.

November 23th

Thanksgiving (Gray Thursday)

Yes, people shop on Thanksgiving. Have a sale!

November 24th

Black Friday

It's go time.

November 25th

Small Business Saturday

Small businesses rock! Support them.

November 25th - 27th

Black Friday Weekend

Yes, it's all weekend. Your promotions need to be too.

November 27th

Cyber Monday

Go BIG with your online promotions.

November 27th - Dec.3RD

Cyber Week

Daily deals and promos are key.

December 11th

Green Monday

Little known, it's the biggest shopping day in December.

December 14th

Free Shipping Day

Don't be cheap. It's a one day event.

December 23rd

Super Saturday

Last Saturday before Christmas.

December 24th

Christmas Eve and Super Saturday

Merry Christmas! Now get back to it!

December 25th

Christmas Day

Run a sale for online shoppers.

December 31st

New Years Eve

People love end of year sales. Plan some.

January 2nd - 8th

National Returns Day

Biggest returns day of the year. Focus on upsells.

Successful store owners (online and brick-and-mortar), marketers, and advertisers understand the importance of knowing these holiday shopping dates. Pre-planning and scheduling promotions before the holidays allow time to focus on sales and customer service rather than frantically chasing customers during the eleventh hour. Planning leaves a buffer for any last-minute adjustments that otherwise would be challenging to change once the holiday shopping season is in full swing.

We hope our guide to Ecommerce Holiday Shopping Dates makes preparing for the busy holiday shopping season easy and profitable.


Paul is passionate about designing and developing websites and has been creating websites since 2002 for his company Engines of Creation Web Design & SEO. Paul is typically working on a bazillion things at once, but usually finds the time to chat it up on Twitter.

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